The Lie of Virality: Why Views Don’t Equal Sales

Everyone dreams of going viral. But here’s the truth: a million views won’t pay your bills if your business isn’t ready. In this episode you’ll hear why staking your success on a viral moment is like betting your house on a lottery ticket, exciting for a second, but disastrous if it doesn’t hit.

I’ll break down the three ways virality shows up: the right way, the wrong way, and by accident, and why two of them can drain your time, energy, and credibility. You’ll also learn what actually builds long-term success: offers, systems, and strategy that work with or without a viral spike.

If you’ve ever felt the pull to chase trends or hoped “the next post will finally blow up,” this episode will show you why virality can’t save your business, and what to build instead so you can stop gambling and start scaling.